How EasyKrishi Increased Customer Satisfaction Using RoloCRM
EasyKrishi is an agri-tech startup working towards bridging the agri-info gap within rural India. EasyKrishi uses technology-based interventions in order to aggregate demand from the farmers and streamline the required supply back to them. EasyKrishi’s work benefits 8000 farmers. As a recognition of their social impact, they have been declared as Technology partner of Karnataka Agricultural Price Commission, incubated by Karnataka Government and identified as NABARD Partner for Farmer Producers Organizations.
EasyKrishi’s mobile app helps farmer leaders aggregate both the demand for inputs (seeds etc) and the supply of outputs. But, frequently, the team at EasyKrishi uses a phone call to connect with their rural stakeholders. Orders that were placed over phone calls were not tracked properly in the system. In addition, they needed a simple task management system to ensure that all requirements were tracked to closure. To summarize
1. The team was not operating to its full potential. Trying to correlate orders logged via the app and via phone calls cause delays and missed information.
2.The management did not have a clear view of what was happening on the ground. There was no way to understand who was overworked and needed help.
3. Tasks were verbally assigned and tracked. Given that everyone was always busy, it was not possible to track all tasks to completion.
While it was clear that EasyKrishi needed a system to track everything, the choice of a system was not easy.
There were three main requirements that EasyKrishi had
The RoloCRM Solution
Prabhav, the CEO of EasyKrishi and Chandra, the CTO were impressed with RoloCRM from the get-go. The ability to swipe on any call, SMS or a contact to add a note, task or event was a game-changer!
RoloCRM checked all their boxes
Start Using RoloCRM
7-day free trial. No credit card required